Spotify Marketing

I have to admit, for a music streaming company, Spotify’s marketing team have to be some of the world’s best. This morning all my social feeds are full of people’s top listened artists, songs, even locations of their favourite music. Amazing organic reach spreading the globe in a matter of hours for what I imagine would be a fairly low cost, only development and planning really!

Don’t worry, I won’t share mine with you! Simply thought this was a clever marketing tactic used by one of the worlds biggest music streaming companies.


Great retention strategy / marketing by Spotify. I really believe the future of technology will be focused on low cost, convenient and intuitive solutions.

Brands that have a more emotive connection with their users will have better retention metrics - something to consider when you’re investing. It’s not just about growth, retention is equally important. :headphones:

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